📰 Cruise Line Announces “All Exclusive” Fares – Nothing Included, Everything Optional

In what industry experts are calling “a bold reimagining of value,” Irish operator Premier Cruise Lines has unveiled a brand-new pricing model:
👉 “All Exclusive” fares

A concept that, quite literally, includes… nothing.

💡 WHAT IS “ALL EXCLUSIVE”?

Unlike traditional cruise pricing — where meals, accommodation and entertainment are bundled in — Premier Cruise Lines has flipped the model entirely.

✔️ Base fare includes:
• Access to the ship
• Sea views (from public areas only)
• Use of oxygen onboard

❌ Everything else? Optional.

🍽️ DINING – PAY AS YOU GO

Passengers can now enjoy a fully flexible dining experience, including:

Buffet access from £19.99 per visit
Main dining room entry fee from £9.99 (food not included)
Cutlery hire from £4.50 per meal

A spokesperson confirmed:

“Guests told us they wanted choice. We’ve given them absolute choice — including whether to eat at all.”

🛏️ ACCOMMODATION – FROM FLOOR SPACE TO FULL LUXURY

Cabins are no longer automatically included.

Options now include:

Deck floor space (bring your own blanket) – from £12pp per night
Shared corridor pod – from £29pp
Traditional cabin – from £89pp per night
Pillows available as an upgrade

Early feedback suggests some guests are “surprised but impressed by the transparency.”

🍹 DRINKS & HYDRATION

Water is available onboard, with several tiers:

Tap water viewing access – free
Cup hire – £2
Drinking privileges – from £3.99

Premium beverage packages remain available, although they now start at £179 per day — glassware not included.

🎭 ENTERTAINMENT & FACILITIES

Guests can customise their experience with optional extras such as:

Theatre entry – £14.99 per show
Sun lounger rental – £7 per hour
Pool access – £12 (towel extra)
Elevator usage – £1 per trip or unlimited weekly pass available
🧾 WHY THE CHANGE?

Premier Cruise Lines says the move is designed to:

✔️ Offer “maximum flexibility”
✔️ Allow guests to “only pay for what they use”
✔️ Create a “fully personalised cruise experience”

Industry insiders suggest it may also help advertise extremely low lead-in fares, with sailings now marketed from as little as £1pp.

💬 INDUSTRY REACTION

Reaction has been… mixed.

Some travel agents have described the model as:
👉 “Innovative”
👉 “Disruptive”
👉 “Technically a cruise”

Others have questioned whether removing beds, food and drinks goes slightly beyond typical upselling.

📊 EARLY CUSTOMER FEEDBACK

Passengers on preview sailings have reported:

✔️ “Unprecedented control over spending”
✔️ “A newfound appreciation for sitting down”
✔️ “Unexpected personal growth during hunger moments”

📰 FINAL WORD

Whether it becomes the future of cruising or a cautionary tale remains to be seen, but one thing is certain:

👉 Premier Cruise Lines has successfully created the world’s first “all exclusive” holiday — where the only thing included… is the journey itself.

If nothing else, it may finally answer the age-old question:

“How low can cruise prices actually go?”